The secret to Koji's acquisition?

Koji was a link-in-bio on steroids. It made it super easy for content creators to connect with followers, sell their stuff, and rack up supporters.

Koji came to us for help with driving more users and revenue. Our work started with refining their value props and that meant taking a look at their home page.

The CRO team and I dug deep into the user experience to understand the roadblocks from first-touch to final conversion. I dropped the dry, matter-of-fact tone for something that felt more relatable.

We worked hand-in-hand to create a fun, clear, and well… pretty landing page to test against their homepage.

The results? The first week brought a 63% lift in users entering the signup flow.

It was so successful, Koji eventually replaced their homepage with our lander, where it continued on until Koji was acquired by LinkTree.